We create comprehensive solutions for various applications where industrial rubber and related products and tyres are used.
We will become a development partner to our key customers. The quality of our products will be comparable to the quality of products made by the best competitors. We will become the most flexible and adaptable niche manufacturer.
We will become a community of professional, creative and motivated associates who build their future through increasing their competitive power.
Major strategic orientations
- strategy of business volume growth
- development of the premises Labore in Kranj as a main (but not a sole) production-logistics centre where the focus will be on higher value added products
- adequate development of our own foreign trade network
- relocating the manufacture of simple low value added products to other manufacturing sites (offtake, partnerships etc.)
- active engagement in search for and introduction of new programmes
- growth in service providing business
Excellence is achieved in everything we do. It is the driving force of continual improvements ad permanent development.
We develop a stimulating working environment that releases creativity and enables the further development of employee abilities.
Our employees are motivated to be successful and acquire and apply their knowledge, with teamwork being a priority.
We act honestly and ethically, respecting agreements.
With a responsible attitude to our goals, associates and the natural and social environment we implement the principles of sustainable development.